The Samsung team, supplied by Purity were showcasing the Samsung Galaxy Note and inviting members of the public to try out the many functionalities of the handset. Armed with Angry Birds props, photos were taken with the Samsung Galaxy Note and sent to the screen and later posted to the Samsung Mobile UK Facebook page.

Soomin Go from Cheil Worldwide commented, “We loved this concept and worked closely with Rovio to develop this uniquely designed crowd game. Members of the public were invited to shout into the Samsung Galaxy Note that was connected wirelessly to the Samsung Piccadilly Circus screen. The game has been designed in such a way that the louder the crowds shouted, the further the Angry Birds fly across the screen and the higher the score… the game is so successful across the world, we weren’t surprised to see so many people getting involved today. However, it’s been great to see how much everyone has enjoyed themselves, including the staff who haven’t stopped smiling all day long. We’ve taken some great photos today which will be posted to the Samsung Mobile UK Facebook page”.

Rob Quinn from experiential production and staffing agency, Purity said “Continuing to activate the Samsung Piccadilly Circus screen in such an innovative way creates a genuinely engaging brand experience, something memorable for everyone who took part from the staff to the consumers. This screen is recognisable around the world and after the success of the Valentine’s Day promotion, we are delighted to be involved in something that is so fun and interactive”.

For more information on the Samsung Galaxy Note visit www.samsung.com/global/microsite/galaxynote

All images supplied courtesy of Jonathan Syer, www.jonathansyer.com

Purity news

Business Leaders gather to think B.I.G

StadiumMK in Milton Keynes hosted the South-East Midlands Enterprise Partnership (SEMLEP) Business, Innovation and Growth 2012 Conference and Purity was appointed to manage the production of the event for the 400 delegates attending. Charlie Maynard, Project Manager commented, “We were delighted to have been appointed to work with Cocoa Creative, Livingstone-White PR and the SEMLEP team to deliver this inaugural event in Milton Keynes. The event was a huge success for everyone involved”. Michelle Mone, founder of Ultimo delivered a candid and inspiring keynote to a captivated audience. For further information about how Purity can support your business visit www.purityproductions.co.uk or call the team on 01296 682 555.

Stuff we like

Experiential Marketing – Code of Conduct

Here’s something we feel the industry has needed for a long time, a code of conduct. In the UK, most non-broadcast marketing communications are governed by The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing. However, there are certain elements of the marketing mix where this code does not apply, including Experiential Marketing. The Institute of Promotional Marketing, supported by a number of organisations & bodies including The Portman Group, grasped the nettle and drafted the new Code of Conduct. The result is comprehensive and something as an agency we are keen to adhere to and discuss further with clients. Read more here on this ground-breaking development, http://www.theipm.org.uk/news/Experiential_Code_launches.aspx

A bit more stuff…

Station Sessions hit the right note

After a hugely successful 2011, the Station Sessions are back and running from 22nd March to 4th May at St Pancras International Station and all in support of The Prince’s Trust for Music. Running over 50 days and with 100 acts performing on 4 stages it’s the UK’s longest music festival and it’s all available for free. We love how innovative this concept is and really breaks the mould for station customer engagement. The Station Sessions were kicked off by The Futureheads supported by Ayah Marah and an unsigned Facebook competition winner also performing. The Station Sessions have hooked up with itunes, allowing consumers to track down those artists they like the sound of – check out http://stpancras.com/station-sessions

Escape

Pleasure Gardens creates new experience

The London Pleasure Gardens is a new and hugely exciting experience transforming the Royal Docks for 2012 and into the future. Dating back to the 19th Century, Pleasure Gardens were once summer time venues where people converged to listen to music, enjoy art, drink and even flirt. Fast forward to 2012 and the London Pleasure Gardens will create a 60,000 sq.m waterside leisure park with a concert stage, floating restaurant, guerrilla art hotel and floating cinema. The Pleasure Gardens really will offer something for everyone from the overseas tourist to the local community resident and it’s a project we’ll be watching closely as it develops. For more information visit www.londonpleasuregardens.com

The Galaxy Note team, supplied by Purity were armed with all manner of Valentines’ Day props to inspire members of the public to share their messages of love. The day certainly proved to be very special for a number of people including three particularly romantic couples who actually used Samsung’s activation to get engaged on the steps of the famous Eros Statue and share their moment with everyone around them on the Samsung screen. All images taken on the day posted to the Samsung UK Facebook page.

Images courtesy – www.jonathansyer.com.

Purity news

All hands to the Purity pump

Autumn’s plethora of varied events included experiential sampling, product launches, conference production and not least, promotional staffing. Highlights include working with agency client Cheil to launch the Samsung Galaxy Note & Nexus phones and production of an international aviation conference for client ARINC. We’re not only gearing up for the Christmas period, but have some really exciting opportunites lined up for 2012. Latest news and blogs can be found on at www.purityproductions.co.uk. If you’re looking for support on an experiential project or have a staffing requirement, call the Purity team on 01296 682 555.

Stuff we like

Ready, aim…win

Our eagled-eyed experiential spotters came across this campaign and had to share it. Created by Saatchi & Saatchi in Stockholm, and supported by production company B-Reel. A specially built glass box in Stockholm Central Station let passers-by watch as clothes hung on a washing line, only to be fired at with ketchup, drinking chocolate and jam in real time thanks to a cleverly created Facebook app. With designer garments as the targets, the challenge was to hit them as they swished in front of the robot. It´s easy: aim, stain and win. The stained garment was sent in the post after being washed on-site with regular Ariel Actilift. We give you http://tinyurl.com/783l7nr.

Technology Viewpoint

Tangibal look to the future

Interactive experiential partners Tangibal really have the expertise to deliver when it comes to cutting edge technology and they now have the perfect place to show exactly how they do it, with their spanking new media lab in central London. Tangibal Live provides advice and
expertise for clients and partners who are looking to adopt interactive digital technology as part of an advertising, marketing or CRM driven strategy and provides products and services. What we see as key is the understanding and ability to integrate this technology as part of experiential programmes. Visit www.tangibal.com or contact the Purity team to view the Media Lab.

Escape

Switching on the lights…

If Niagara Falls wasn’t spectacular enough then add three million LED lights along a 5km route and you can understand why this annual light festival draws over one million intrigued visitors. Your winter getaway isn’t complete without some festive skating on the ‘RINK at the Brink’, with breathtaking views of Horseshoe falls, skating outside a museum will never be the same again! Taking place between the 5th November 2011 to January 312012, if you’re the type of person that adores a winter wonderland Christmas and all the festivities surrounding it…..you won’t be disappointed. Go on, take a peek now at http://tinyurl.com/8aa3ox9.

Jatinder Sagoo, Talent Manager at Purity comments, “We have worked closely with One Agency now for a long time and have a great understanding of their needs and expectations. A number of our staff have now worked on different Samsung campaigns and are becoming increasingly familiar with communicating about the Samsung brand and their products”. Purity’s involvement in this particular event came in the form of the supply of Brand Ambassadors, a DJ throughout the day, mixologists who prepared non-alcoholic cocktails and the supply of canapes for visitors to the store. Purity also provided three caricaturists for the event who actually drew free caricatures of members of the public on the Samsung Galaxy Note device and then emailed them on when finished. This added feature proved extremely popular and most people visiting the store took the opportunity to have their caricature drawn through these slightly unusual means.

The format of the conference allowed delegates to meet with peers from the aviation industry to network and discuss latest developments and innovation. Selsdon Park in Surrey was the location for the conference providing good access for speakers and delegates flying in from overseas. Before the formalities began a golf day was organised by ARINC on the championship golf course at the venue, this was followed by a welcome reception to allow all guests to relax and meet some of the sponsors in the technology showcase. Paul Humphries, Marketing Manager at ARINC comments, “Converge & ENGAGE continues to be the main conference in our annual event calendar. It’s our opportunity to bring key figures from across the aviation industry together and also engage on a very personal level with our customers. This has proved to be as successful, if not more so than previous years and we have been delighted with the number of delegates that have attended and the feedback that we’ve subsequently received from them. Purity have played an integral role in working closely with us to deliver all aspects of the event”.

The format of the conference this year saw the first day as an industry forum with keynote speakers from different organisations including the UK Border Agency looking towards the London 2012 Olympics. The following day was a customer focused day with the keynote delivered by the travel journalist Simon Calder, who brought his own unique style and many years of experience to a highly enjoyable presentation. Guests were treated to a Gala Dinner at the end of the first day with entertainment provided by Sirens Encore. Rob Quinn from Purity said, “We continue to place great value on the relationship Purity has with ARINC and were extremely pleased to have been appointed to support the business once again for the conference this year”.

Purity news

On the road as Purity go on tour

From touring the Olympic Torch around the UK, to entertaining kids as they head off on their summer holiday and delivering product launches, it’s been a period of contrasting and successful projects for Purity. Our teams have been working across the length and breadth of the country for clients working in call centres, shopping centres, city centres, festivals and seafronts. All our latest news and blogs can be found on our website www.purityproductions.co.uk. If you’re looking for support on an experiential project or have a staffing requirement call the Purity team on 01296 682555.

Stuff we like

High Five for Rooftop Clubhouse

Eagle-eyed readers may spot a slight ecological theme below with the inclusion of the Five and Nine Rooftop Clubhouse in London’s Shoreditch. Exclusive, innovative and already very desirable, this venue has plenty to offer. Hidden away on top of a Grade II church hall, the Five And Nine features a high-end cocktail bar and a vertical garden to grow its own herbs for cocktails. Wander through a magical tunnel under the church tower and you’ll find the hidden firepit area which seats 30 around charcoal firepits built into a monolithic slab of poured and polished concrete. Take a peek at www.trendhunter.com/trends/five-and-nine

Technology viewpoint

Google’s Goggle makes the mind boggle

In their relentless pursuit of world digital domination, ‘Google Goggles’ is described as a virtual search app that matches offline images against a library of images, providing brands with an alternative to QR codes. We like this piece of innovation and brands (including French Connection, Sony Music & Samsung) that have “Goggle-enabled” their outdoor ads will allow users with the Goggle app on their iPhone or Android device to access extra content online by taking a picture of the campaign. We see this working effectively with experiential campaigns, amplifying consumer engagement. Google undoubtedly explain it so much better than we can www.google.com/mobile/goggles

Escape

There’s no place like Gnômes

Surely the only way to describe this place is magical, but bonkers. La Balade des Gnômes in Belgium offers a unique experience to guests, including the option to stay in a giant Trojan Horse. We’ve been captivated by the natural charm that oozes from the 10 uniquely designed rooms, secluded in an unassuming farmhouse. This amazing property was designed and built by architect and visionary hotelier Mr Noël. Originally opening an innovative restaurant, specialising in delicious dishes using local ingredients and bio-organic produce, he has taken inspiration from fairy tales to construct these amazing bedrooms, next to the restaurant. We’ll share this with you now at www.labaladedesgnomes.be

Kat Bazalova from Cheil said, “This was a really high profile event for the business and we were really pleased with how everything ran. The Samsung Mobile Marketing team have told us this was one of the most successful mobile events they have ever done. Thank you very much for all your help. I really enjoyed working on the event and alongside you and your guys”.

Rob Quinn from Purity commented, “We knew everything needed to run like clockwork on the night with a host of different elements that we needed to bring together, and I’m pleased to say that’s exactly what happened. Everyone seemed to enjoy themselves and the store was full, so from that point of view it was a success. The Samsung Galaxy Tab 10.1 is a fantastic product and we’re delighted to have been involved in the launch”.

For more information about the Samsung Galaxy Tab 10.1 visit www.samsung.com/global/microsite/galaxytab/10.1/index.html 

Charlie Maynard from Purity comments, “It’s been fantastic to work with a new client in Ludorum on something as exciting and successful as Chuggington. We knew the show had gained a big following but didn’t fully appreciate how popular the brand was. However, it was very clear just how instantly recognisable Chuggington was to every child who came past the experience throughout the event. It’s been great fun for the team working on the stand to talk to parents and children about their own, personal Chuggington knowledge and favourite characters. The passports and goody bags have been really well received and we know that children have left for their journeys with plenty to keep them occupied.”

Liz Morris on behalf of Ludorum said, “We were really thrilled with the event. The whole team organised and delivered it in such a professional manner. The staff were great and the stand looked fabulous. We very much hope to work with Purity again.”

Deadlines

It’s a well known fact that without deadlines people will always leave things until the last minute. With deadlines in place this is not the case. These deadlines must be realistic and communicated a number of times to ensure all parties are aware. Deadlines are put in place because you require information to complete a number of other tasks. You will always have people that will not meet a deadline, manage these as proactively as possible and your workload will not suffer.

No delegates, No conference

Building a relationship with as many delegates as possible prior to and during the conference will make your event much easier to manage. Identify any VIP’s and ensure they are dealt with in the correct way. Always be vigilant not to make any other attendees feel unimportant. They have taken time out of their busy schedules to attend this conference – make sure it was worth their time otherwise your numbers will deplete at the next conference. Remember without delegates you don’t have a conference to run!

Planning

The right amount of planning before the event will create confidence on the day. By the first hour, of the first day of the conference you must have all procedures in place to manage the day’s activities. These procedures should include, but not be limited to, delegate registration, signage, venue management, audio-visual equipment, speakers, content, track management, briefings, exhibitors and accommodation. Always be thinking ahead to later sessions in the day or evening.

Contingency plans

The nature of the industry means things can happen that are out of your control. When this happens ensure you manage all stakeholders appropriately and that you have steps in place to communicate any necessary changes as efficiently as possible. Explain the situation, minimising the impact, to your client and the delegates. Remember your role is to service to your client at all times even more so when things change. The way you handle these changes can impact on your client’s business in a positive or negative way – be prepared!

Evaluate

Always have a meeting after the event to review any feedback that has been gathered and ensure you are aware of any improvements that can be made. Remember these improvements can be used to improve all your future events not just for this client.