Purity news

All hands to the Purity pump

Autumn’s plethora of varied events included experiential sampling, product launches, conference production and not least, promotional staffing. Highlights include working with agency client Cheil to launch the Samsung Galaxy Note & Nexus phones and production of an international aviation conference for client ARINC. We’re not only gearing up for the Christmas period, but have some really exciting opportunites lined up for 2012. Latest news and blogs can be found on at www.purityproductions.co.uk. If you’re looking for support on an experiential project or have a staffing requirement, call the Purity team on 01296 682 555.

Stuff we like

Ready, aim…win

Our eagled-eyed experiential spotters came across this campaign and had to share it. Created by Saatchi & Saatchi in Stockholm, and supported by production company B-Reel. A specially built glass box in Stockholm Central Station let passers-by watch as clothes hung on a washing line, only to be fired at with ketchup, drinking chocolate and jam in real time thanks to a cleverly created Facebook app. With designer garments as the targets, the challenge was to hit them as they swished in front of the robot. It´s easy: aim, stain and win. The stained garment was sent in the post after being washed on-site with regular Ariel Actilift. We give you http://tinyurl.com/783l7nr.

Technology Viewpoint

Tangibal look to the future

Interactive experiential partners Tangibal really have the expertise to deliver when it comes to cutting edge technology and they now have the perfect place to show exactly how they do it, with their spanking new media lab in central London. Tangibal Live provides advice and
expertise for clients and partners who are looking to adopt interactive digital technology as part of an advertising, marketing or CRM driven strategy and provides products and services. What we see as key is the understanding and ability to integrate this technology as part of experiential programmes. Visit www.tangibal.com or contact the Purity team to view the Media Lab.

Escape

Switching on the lights…

If Niagara Falls wasn’t spectacular enough then add three million LED lights along a 5km route and you can understand why this annual light festival draws over one million intrigued visitors. Your winter getaway isn’t complete without some festive skating on the ‘RINK at the Brink’, with breathtaking views of Horseshoe falls, skating outside a museum will never be the same again! Taking place between the 5th November 2011 to January 312012, if you’re the type of person that adores a winter wonderland Christmas and all the festivities surrounding it…..you won’t be disappointed. Go on, take a peek now at http://tinyurl.com/8aa3ox9.

Jatinder Sagoo, Talent Manager at Purity comments, “We have worked closely with One Agency now for a long time and have a great understanding of their needs and expectations. A number of our staff have now worked on different Samsung campaigns and are becoming increasingly familiar with communicating about the Samsung brand and their products”. Purity’s involvement in this particular event came in the form of the supply of Brand Ambassadors, a DJ throughout the day, mixologists who prepared non-alcoholic cocktails and the supply of canapes for visitors to the store. Purity also provided three caricaturists for the event who actually drew free caricatures of members of the public on the Samsung Galaxy Note device and then emailed them on when finished. This added feature proved extremely popular and most people visiting the store took the opportunity to have their caricature drawn through these slightly unusual means.

The format of the conference allowed delegates to meet with peers from the aviation industry to network and discuss latest developments and innovation. Selsdon Park in Surrey was the location for the conference providing good access for speakers and delegates flying in from overseas. Before the formalities began a golf day was organised by ARINC on the championship golf course at the venue, this was followed by a welcome reception to allow all guests to relax and meet some of the sponsors in the technology showcase. Paul Humphries, Marketing Manager at ARINC comments, “Converge & ENGAGE continues to be the main conference in our annual event calendar. It’s our opportunity to bring key figures from across the aviation industry together and also engage on a very personal level with our customers. This has proved to be as successful, if not more so than previous years and we have been delighted with the number of delegates that have attended and the feedback that we’ve subsequently received from them. Purity have played an integral role in working closely with us to deliver all aspects of the event”.

The format of the conference this year saw the first day as an industry forum with keynote speakers from different organisations including the UK Border Agency looking towards the London 2012 Olympics. The following day was a customer focused day with the keynote delivered by the travel journalist Simon Calder, who brought his own unique style and many years of experience to a highly enjoyable presentation. Guests were treated to a Gala Dinner at the end of the first day with entertainment provided by Sirens Encore. Rob Quinn from Purity said, “We continue to place great value on the relationship Purity has with ARINC and were extremely pleased to have been appointed to support the business once again for the conference this year”.

Purity news

On the road as Purity go on tour

From touring the Olympic Torch around the UK, to entertaining kids as they head off on their summer holiday and delivering product launches, it’s been a period of contrasting and successful projects for Purity. Our teams have been working across the length and breadth of the country for clients working in call centres, shopping centres, city centres, festivals and seafronts. All our latest news and blogs can be found on our website www.purityproductions.co.uk. If you’re looking for support on an experiential project or have a staffing requirement call the Purity team on 01296 682555.

Stuff we like

High Five for Rooftop Clubhouse

Eagle-eyed readers may spot a slight ecological theme below with the inclusion of the Five and Nine Rooftop Clubhouse in London’s Shoreditch. Exclusive, innovative and already very desirable, this venue has plenty to offer. Hidden away on top of a Grade II church hall, the Five And Nine features a high-end cocktail bar and a vertical garden to grow its own herbs for cocktails. Wander through a magical tunnel under the church tower and you’ll find the hidden firepit area which seats 30 around charcoal firepits built into a monolithic slab of poured and polished concrete. Take a peek at www.trendhunter.com/trends/five-and-nine

Technology viewpoint

Google’s Goggle makes the mind boggle

In their relentless pursuit of world digital domination, ‘Google Goggles’ is described as a virtual search app that matches offline images against a library of images, providing brands with an alternative to QR codes. We like this piece of innovation and brands (including French Connection, Sony Music & Samsung) that have “Goggle-enabled” their outdoor ads will allow users with the Goggle app on their iPhone or Android device to access extra content online by taking a picture of the campaign. We see this working effectively with experiential campaigns, amplifying consumer engagement. Google undoubtedly explain it so much better than we can www.google.com/mobile/goggles

Escape

There’s no place like Gnômes

Surely the only way to describe this place is magical, but bonkers. La Balade des Gnômes in Belgium offers a unique experience to guests, including the option to stay in a giant Trojan Horse. We’ve been captivated by the natural charm that oozes from the 10 uniquely designed rooms, secluded in an unassuming farmhouse. This amazing property was designed and built by architect and visionary hotelier Mr Noël. Originally opening an innovative restaurant, specialising in delicious dishes using local ingredients and bio-organic produce, he has taken inspiration from fairy tales to construct these amazing bedrooms, next to the restaurant. We’ll share this with you now at www.labaladedesgnomes.be

Kat Bazalova from Cheil said, “This was a really high profile event for the business and we were really pleased with how everything ran. The Samsung Mobile Marketing team have told us this was one of the most successful mobile events they have ever done. Thank you very much for all your help. I really enjoyed working on the event and alongside you and your guys”.

Rob Quinn from Purity commented, “We knew everything needed to run like clockwork on the night with a host of different elements that we needed to bring together, and I’m pleased to say that’s exactly what happened. Everyone seemed to enjoy themselves and the store was full, so from that point of view it was a success. The Samsung Galaxy Tab 10.1 is a fantastic product and we’re delighted to have been involved in the launch”.

For more information about the Samsung Galaxy Tab 10.1 visit www.samsung.com/global/microsite/galaxytab/10.1/index.html 

Charlie Maynard from Purity comments, “It’s been fantastic to work with a new client in Ludorum on something as exciting and successful as Chuggington. We knew the show had gained a big following but didn’t fully appreciate how popular the brand was. However, it was very clear just how instantly recognisable Chuggington was to every child who came past the experience throughout the event. It’s been great fun for the team working on the stand to talk to parents and children about their own, personal Chuggington knowledge and favourite characters. The passports and goody bags have been really well received and we know that children have left for their journeys with plenty to keep them occupied.”

Liz Morris on behalf of Ludorum said, “We were really thrilled with the event. The whole team organised and delivered it in such a professional manner. The staff were great and the stand looked fabulous. We very much hope to work with Purity again.”

Deadlines

It’s a well known fact that without deadlines people will always leave things until the last minute. With deadlines in place this is not the case. These deadlines must be realistic and communicated a number of times to ensure all parties are aware. Deadlines are put in place because you require information to complete a number of other tasks. You will always have people that will not meet a deadline, manage these as proactively as possible and your workload will not suffer.

No delegates, No conference

Building a relationship with as many delegates as possible prior to and during the conference will make your event much easier to manage. Identify any VIP’s and ensure they are dealt with in the correct way. Always be vigilant not to make any other attendees feel unimportant. They have taken time out of their busy schedules to attend this conference – make sure it was worth their time otherwise your numbers will deplete at the next conference. Remember without delegates you don’t have a conference to run!

Planning

The right amount of planning before the event will create confidence on the day. By the first hour, of the first day of the conference you must have all procedures in place to manage the day’s activities. These procedures should include, but not be limited to, delegate registration, signage, venue management, audio-visual equipment, speakers, content, track management, briefings, exhibitors and accommodation. Always be thinking ahead to later sessions in the day or evening.

Contingency plans

The nature of the industry means things can happen that are out of your control. When this happens ensure you manage all stakeholders appropriately and that you have steps in place to communicate any necessary changes as efficiently as possible. Explain the situation, minimising the impact, to your client and the delegates. Remember your role is to service to your client at all times even more so when things change. The way you handle these changes can impact on your client’s business in a positive or negative way – be prepared!

Evaluate

Always have a meeting after the event to review any feedback that has been gathered and ensure you are aware of any improvements that can be made. Remember these improvements can be used to improve all your future events not just for this client.

Purity news

Staffing solutions by Purity

The message is clear coming out of Purity this year. In addition to producing great experiential campaigns, we recruit, train and manage our own brand ambassadors, promotional staff and models at Purity. It’s these staff who are at the very heart of successful campaigns for all our clients. Purity has a single-minded objective to retain and supply only the very best staff in the industry. Jatinder Sagoo as Talent Manager oversees the whole process along with managing our bespoke on-line portal, Spectrum. For the staffing solutions visit www.purityproductions.co.uk or call the Pure Talent team on 01296 682555.

Stuff we like

Come dine with us

We don’t just like Dinner in the Sky, we really love the latest development of this unique concept. If you’re looking for a corporate dinner with breathtaking views, a business presentation or a drinks reception with a twist, why not give your guests the experience of a lifetime? The structure is raised 50m off the ground to give fantastic views of any setting. It now consists of 8 round tables each seating 4 guests. Remove two of the pods and entertain away with anything from Dancers to DJ’s. Based in over 30 countries, find out how to take your next event to new heights: http://www.dinnerinthesky.com/dits_dinner/index.php.

Technology Viewpoint

You spin me right round

Combine juggling with dance, lasers, pixel poi and classical music and you’ll be experiencing some of the newest technology to hit the events industry created by ‘Feeding the Fish’. This cutting edge technology has now been developed introducing their new Kaleidoscope show, which has more performers and using innovative technology has the ability to incorporate a company logo reveal within the show. IBM, Google and Sony are just a few of the companies that believe that using this state of the art technology added an extra dimension to their event. Seeing is believing:- www.feedingthefish.com

Escape

It’s not over…

…’til you’ve experienced something quite like this. You know we’re culture vultures at Purity, so forget Teatro Massimo, Sydney Opera House and Paris Opéra, and instead escape to the Bregenz Festival in Austria this summer. Since 1993 David Poutney’s has produced what has become a remarkable series of operas on the Bregenz Festival’s Floating Stage. From 48 euros you can sit and marvel at some of the most innovative set and lighting designs all topped off by the whole production floating on Lake Constance! Opera does not come more spectacular than this. Book your tickets now: www.bregenzerfestspiele.com.

Objectives

Identify and agree what your client wants to achieve from holding the conference. Establishing this at the outset allows you to fulfil their requirements and ultimately, ensures you create an event that ticks all the right boxes.

Save the date

Make sure you don’t halve your attendance by not identifying factors that may affect your numbers;

• School Holidays
• Other Industry Conference or Seminar
• Trade events
• Public Holidays
• Days of the week also impact on travel costs

First Impressions

When delegates arrive at your chosen venue, looks definitely count! Your venue selection represents your client so ensuring this aspect is correct, is paramount. Take into account the overall layout of the venue, its conferencing facilities, bedrooms, outdoor space and leisure facilities. Don’t forget to ensure that the staff at the venue are of a standard that will make your event a pleasure to be in, from start to finish. Always carry out a site visit, pictures and reviews can be very misleading!

Communication is vital

From beginning to end; not only with your client, but also your venue, suppliers and any external parties. Arrange regular meetings both face-to-face and also over the phone. A marketing plan is the perfect way to communicate progress and deadlines. This will ensure that all parties know what is expected of them in a professional and uncomplicated way.

Hidden agenda

Without an agenda, your conference has no structure. The earlier you draw this up, the earlier you’ll able to complete a number of tasks including:-

• Managing your timings with your venue, crew and speakers
• Ensure your delegates are aware of the schedule and topics
• Lastly having a record will help you tohave varied content in your future conferences

To see how Purity can deliver a memorable conference for you, contact us now on 01296 682555 or email info@purityproductions.co.uk.

Purity news

Camera, Lights, Action

It’s currently conference time for Purity and client ARINC. We have a long-standing relationship with ARINC who operate in the aviation communication industry. This month sees conferences in Hampshire and Edinburgh taking place bringing speakers and delegates from across the globe. Purity has been working closely with ARINC for the past 4 years on venue management, conference production, delegate liaison and entertainment. We seek to make any event a brand experience and ensure delegates take as much from the functions as possible. For the latest Purity news & developments visit www.purityproductions.co.uk or call 01296 682555.

Stuff we like

A Feast of Fun

Is there no limit to what Jamie Oliver will turn his hand to? Coming up in July he launches “The Big Feastival”, a fusion of music festival and cooking. It won’t be your usual festival culinary experience from some dodgy burger van, not with come of the capital’s finest restaurants in attendance. The music line-up is too shabby either with Norman Jay, The Charlatans and Athlete headlining over the 3 day event. Clapham Common has hosted soem interesting festivals in recent years and this one looks like it could break the mould again. Take a peek at www.jamieoliver.com/thebigfeastival.

Technology Viewpoint

What’s that coming over the hill?

It’s Monster Media and with them (quite literally) a truckload of technical know-how and some superb projects under their belt, both Stateside and in the UK where they are growing at an impressive rate. Monster Media are a full service multi-media company, offering clients a pioneering look at interactive advertising. Their unique products provide oversized interactive platforms that take on many forms and can be set up either permanently or event based throughout a national and international network. We really like some of the projects they’ve delivered and think they are definitely worth a look. Their website www.monstermedia.net gives you the lowdown.

Escape

Somewhere beyond the sea

Ever feel like immersing yourself, in every sense of the word, in a different holiday experience? The Poseidon Undersea Resort, Fiji offers something truly unique. Accessible only by elevator, the resort is some 50ft underwater in a crystal clear 5,000 acre lagoon. It’s the world’s first seafloor resort and includes the world’s largest undersea restaurant and bar. The resort also houses a library, theatre and conference room along with 24 suites, all under the sea. Offering services to the both the private holiday–maker and the corporate guest, this is one place we’re certain could be simply unforgettable. The resort website gives a sense of what to expect www.poseidonresorts.com.