Purity recently supported client One Agency in the retail launch of the new Samsung Galaxy Note. The event was a store takeover of the flagship Carphone Warehouse on London’s Oxford Street and it’s fair to say Samsung completely owned the store for the day. The focus of the day was around the lunchtime period when customers visiting the store had the opportunity to win a share of an amazing £10,000 of Samsung products including the new Samsung Galaxy Note itself, through to laptops, washing machines and even a 46″ LED 3D TV. With the event promoted on Capital Radio, in the Metro and Evening Standard as well as the usual social networking sites, the queues outside the store were long and full of expectant consumers all keen to get their hands on the latest device from Samsung and have a chance to win some of those amazing prizes.

Jatinder Sagoo, Talent Manager at Purity comments, “We have worked closely with One Agency now for a long time and have a great understanding of their needs and expectations. A number of our staff have now worked on different Samsung campaigns and are becoming increasingly familiar with communicating about the Samsung brand and their products”. Purity’s involvement in this particular event came in the form of the supply of Brand Ambassadors, a DJ throughout the day, mixologists who prepared non-alcoholic cocktails and the supply of canapes for visitors to the store. Purity also provided three caricaturists for the event who actually drew free caricatures of members of the public on the Samsung Galaxy Note device and then emailed them on when finished. This added feature proved extremely popular and most people visiting the store took the opportunity to have their caricature drawn through these slightly unusual means.