We’re delighted to celebrate our 4th birthday. A massive thank you goes to all our clients that we’ve supported over this time, all our partners and of course, the many staff who have helped deliver some amazing projects.

Purity news

All hands to the Purity pump

Autumn’s plethora of varied events included experiential sampling, product launches, conference production and not least, promotional staffing. Highlights include working with agency client Cheil to launch the Samsung Galaxy Note & Nexus phones and production of an international aviation conference for client ARINC. We’re not only gearing up for the Christmas period, but have some really exciting opportunites lined up for 2012. Latest news and blogs can be found on at www.purityproductions.co.uk. If you’re looking for support on an experiential project or have a staffing requirement, call the Purity team on 01296 682 555.

Stuff we like

Ready, aim…win

Our eagled-eyed experiential spotters came across this campaign and had to share it. Created by Saatchi & Saatchi in Stockholm, and supported by production company B-Reel. A specially built glass box in Stockholm Central Station let passers-by watch as clothes hung on a washing line, only to be fired at with ketchup, drinking chocolate and jam in real time thanks to a cleverly created Facebook app. With designer garments as the targets, the challenge was to hit them as they swished in front of the robot. It´s easy: aim, stain and win. The stained garment was sent in the post after being washed on-site with regular Ariel Actilift. We give you http://tinyurl.com/783l7nr.

Technology Viewpoint

Tangibal look to the future

Interactive experiential partners Tangibal really have the expertise to deliver when it comes to cutting edge technology and they now have the perfect place to show exactly how they do it, with their spanking new media lab in central London. Tangibal Live provides advice and
expertise for clients and partners who are looking to adopt interactive digital technology as part of an advertising, marketing or CRM driven strategy and provides products and services. What we see as key is the understanding and ability to integrate this technology as part of experiential programmes. Visit www.tangibal.com or contact the Purity team to view the Media Lab.

Escape

Switching on the lights…

If Niagara Falls wasn’t spectacular enough then add three million LED lights along a 5km route and you can understand why this annual light festival draws over one million intrigued visitors. Your winter getaway isn’t complete without some festive skating on the ‘RINK at the Brink’, with breathtaking views of Horseshoe falls, skating outside a museum will never be the same again! Taking place between the 5th November 2011 to January 312012, if you’re the type of person that adores a winter wonderland Christmas and all the festivities surrounding it…..you won’t be disappointed. Go on, take a peek now at http://tinyurl.com/8aa3ox9.