Requirement

Purity Productions worked as part of a cross-functional agency team to support Cheil Worldwide on the delivery of the first UK Mobile Live campaign promoting the launch of the Monte handset. The Battle of the Bands roadshow took place in key shopping centres across the UK, giving unsigned acts the opportunity to win up to £10k worth of studio time. In addition to managing all locations from an operational perspective, Purity Productions supplied the team of brand ambassadors presenter, DJ and technical crew to deliver the campaign. Core staff recruited with experience of this market were briefed at the Samsung UK office ensuring full immersion into the brand and product. Purity Productions worked with the Red Consultancy to deliver the talent performing on live days. A great campaign and a first for Samsung in the UK of this nature.